Studio Toogood are just too bloody good.
There, we said it. There was no way we could have continued writing this article without slipping that one out. Can we just forget about that now and sit and clap our hands and enjoy the work? Ok!
Studio Toogood are a London-based interior design studio. Although, given that any physical surface their magic touch leans towards seems to turn to aesthetic gold, we’re inclined to suggest that listing their talent as only an interiors service is an understatement. Working with anything between the realms of a two-dimensional pages and three dimensional spaces, from the real to conceptual, Studio Toogood specialise in super alternative, outside of the box branding. They draw on the talents of their members - fine art, art history, architecture, interior design, to develop brave and joyous solutions in styling, set design, exhibitions, events, interiors and creative direction.
Under the direction of the genius multitasker, Faye Toogood, their work is memorable and ground breaking. Her talent of balancing form and function, whilst remaining free and yet still perfectly restrained has transformed the spaces of hero brands like Alexander McQueen, Comme Des Garcons, Hermes, Kenzo, Opening Ceremony and Vivienne Westwood.
Their scope and variety of work on projects for these brands are vast and extravagant; a provocative, hinting at gore, blood red installation for Hermes. Or a colourful, pattern saturated world created for The Hatch, with Memphis-vibed giant, hand-printed building blocks and mini modernist, sculptural buildings in a dining area. And more recently, a concept retail space designed to be completely gender neutral for Selfridges, with bare metal framework, mesh panels and brutal spaces.
Faye has been quoted as saying that with Studio Toogood every project is to be a collaboration from the entire team, that goes “above and beyond”. Forget about above and beyond, Faye, you’re blowing everyone else out of the water.
See more from Studio Toogood on their website.
