Geometric shapes, primary palettes with candy-soft tones all wrapped up into fun, graphic prints; yeah we’re pretty much in love with New York label Dusen Dusen.
Ran by Ellen Van Dusen out of her Brooklyn studio, she designs simple, versatile basics doused in playful patterns and exciting colours. A love of line and form seems to run through her blood, growing up with architects for parents and a knack for customising her own clothing with paint, dye and alterations being a memorable part of her upbringing. Ellen took this obsession upstairs to an intellectual level and spent some years studying the psychology of design. Specifically, she became interested in how colours read in the brain and our reactions to visual stimuli.
Using this information to inform her perspective on design, Ellen set out after graduating to start her own label. Inspired by mid-century modern resort architecture, Italian industrial design and Scandinavian textiles, Dusen Dusen seemed to become an overnight success! Ellen spent four months knee deep in orders on her studio floor, cutting and sewing each piece herself before outsourcing the work to New York’s Garment District. With fabrics screen printed in California and each garment designed, cut and sewn in Brooklyn, Dusen Dusen products are made entirely in the USA - a mean and amazing feat for many brands today. Kudos indeed!
As if we weren’t already waiting with bated breath for each new season to drop, Ellen made an exciting announcement earlier this year that Dusen Dusen would be expanding to homewares. The range features her favourite prints from the past 5 years, and extending their lifespan by bringing them into the home. A crossover that, for us, appears so seamless (and unapologetically punny).
After taking a sneak peek at the collection on the website, we’re already dreaming up spaces dripping with colour and pattern, decking out our bedrooms with Dusen Dusen sheets, blankets, rugs, towels and pillows. The catch is, we’ve gotta wait until August for the range to drop. Calendars and markers are out, we’re already crossing off the dates.