On her website, Amanda Jasnowski states that she’s a “firm believer of fun, the therapeutic power of art and never taking yourself too seriously”. After already falling head over heels for her photographs, we think we just fell twice as hard.
Now known online as @hokaytokay, Amanda was born in Spain, raised in Ohio and is currently based in Brooklyn, New York. She started taking photos as an angsty, frustrated teen in Ohio. Photographing a few willing friends was her relief from the otherwise pretty dry creative playing field and the beginning of “it all”. In 2012 and at the age of 20, she moved from her hometown to the exciting, breathtakingly enormous New York City in pursuit of a creatively and collaboratively fulfilling, full time photography lifestyle. Outside looking in, it seems to be going pretty damn well for her so far!
Shooting a combination of film and digital, Amanda initially captured interesting, intriguing people in natural elements and environments. We’ve enjoyed watching her shift gradually to the studio in the last few years, embracing a more graphic aesthetic or “creating new worlds out of nothing” as she has mentioned previously in an interview with The Photographic Journal. She captures the mundane, overlooked objects and emotions, capturing them in beautiful vignettes exploring colour and form. Her unmistakeable aesthetic has served brands like Adidas, Bloomberg, Converse, Nylon, Madewell and Dusen Dusen.
Amanda has said that she is inspired by the likes of light, trees, flowers, textures, architecture, shapes and colours and random street moments. She is fascinated by empathy and connections between humans, exposing the vulnerabilities in people. We can see a line that draws all of these inspirations together, filtering them into scenes that are intriguing, moving and beautiful.