We can’t be too sure but there must be something catching in the Melbourne water right now with the calibre of slow, ethical fashion labels blowing up. Abbey Rich is the latest project run by young, fashionable, talented, time-savvy humans that we’ve been turned onto by scrolling through Instagram. Designer, Abbey Rich is the 21 year old BA Textile Design student who is at the helm of the equally young label. With the assistance of fashion designer and dress maker Laura Clark and a small bounty of interns, Abbey is using clothing design and production as a means of manifesting her print designs into something tangible and wearable.
For the past year and a half, this talented gal has been juggling study with interning for various labels around Melbourne, garnering all the information she needs to put back into her own project. She creates and studies textile design at university, but uses the label to create a whole product. And the response has been amazing. In the space of a few months between putting pieces online, the demand for Abbey Rich has exploded with sold out items and features in the likes of Frankie Magazine and i-D.
The allure is easy to see. Each garment is hand screen printed and made to order in their North Melbourne studio. Everything from design, toiling, printing, sewing and packaging is completed within the walls of their space. They’re all about minimising human impact on the world and environment, keeping the supply chain as ethical and minimally damaging as possible whilst enjoying the process of creating something handmade and beautiful. Bright pinks and pastel blues, organic shapes and humble human forms grace the linen and cotton looks. We’re talking pillow cases you just want to plant your face in, adorable jumpsuits, shift dresses and some seriously comfortable and delightful looking pants.