Phebe Schmidt, aka the talented lady who shot our Spring ’14 campaign, is out there killing it right now with her instantly recognisable image-making.
The latest project of hers we’re digging is the application of her signature hyperreal, constructed diorama-like scenes to the dot.COMME brand. Vintage pieces from iconic designer labels, circa early-2000’s, paired with some popping colours and freaky juxtapositions - what more could you ask for in a bunch of images really?
What we love most is how the use of props bring a whole other context to the clothing pieces within dot.COMME. An innocent scarf by Issey Miyake is suddenly ominous sitting at the foot of a lifeless body. A Walter Van Beirendonck UFO necklace levitates above a pasta planet and Junya Watanabe seems to get a lot more science-y with the addition of specimen containers in a utility belt. There’s always a story - even if it’s as simple as a wooly hat facing off with a jar of foam.
And if you’re in Melbourne these holidays, be sure to peep her window installations at FAT stores in the city and Chadstone. Look for the window with grotesque meat loaf close-ups and blow up poultry.